Evaluate the financial efficiency of your SEO efforts

Determining the value of your shop’s SEO
After setting up the e-commerce reports in Google Analytics, you’ll get such reports as:

The Overview, which shows revenue summary, conversion rate of your store, transactions, average order value and other metrics.
The Product Performance report will show you the revenue, purchases, average price, average quantities by stock keeping unit and category.
With the Sales Performance report, you’ll be able to see the revenue by date.
Transactions will show you the revenue, tax, shipping, and quantity by transaction ID.
The Time to Purchase displays days and sessions to transaction.
With e-commerce reports in Google Analytics, you can segment data by channel. For example, you can see how much revenue is coming from organic traffic.

Summary
Measuring your results is an essential part of the search engine optimization process, but not all metrics are equally important. While conversions and sales stand behind the revenue of an e-commerce shop, they do not tell the whole picture. Investments in them through SEO efforts may be too high in relation to the obtained financial benefit.

The Return on Investment can be considered as the ultimate metric for an e-commerce shop. It is a powerful figure that gives a quick estimation of your SEO efforts. A well-built SEO strategy may provide an impressive ROI.

Try to keep focus on ROI from the start and calculate your store’s SEO ROI regularly to quickly see changes in the efficacy of your marketing strategies through different channels. Use free tools like Google Analytics to estimate ROI on some of these channels.